Marketing your website the right way is essential to reach the level of success you want to achieve. For some, SEO is the primary focus; for others, paid ads such as Google Adwords seem the way to go to get traffic almost instantly. Others rely almost solely on social media marketing. Why not combine all three for the most impact? By covering all of your bases, you will see more targeted traffic as well as increased leads and sales.
Here are our top website marketing tips for 2012 (and beyond):
Take the time to implement SEO. Sure, PPC ads can get you immediate sales and traffic – but it costs, and doesn’t ensure the success of your business for the long-term. SEO strategies allow you to attract traffic naturally, through higher organic (or natural) search engine rankings. By implementing a few essential tactics, your site will enjoy targeted traffic for years to come.
If you don’t do it now, start participating in social media. Facebook, Twitter, Google+ and LinkedIn are some of the most popular platforms on which you can spotlight your business, products and services. Social networking is hugely popular today, and a good place to get the word out about your business. Get followers, engage in the conversation, answer your followers’ questions and build their trust in your products and services. You may just find that you even have a little fun along the way!
Content marketing. As always, content is king – but today perhaps more so than ever before. Search engines LOVE content, as long as it’s original, informative and valuable to the reader. Content marketing pertains to your website and blogs, articles submitted to directories, guest blogging, press releases, linking to your content from social media platforms. Spread your great content around, and do it often.
Pay-per-click. Yes, it does offer immediate gratification when done right, but you have to know what you’re doing! With pay-per-click, you must write compelling ads, determine the negative keywords you don’t want your ad to be shown for, know how to bid to get top placement – it isn’t really easy. However, it’s definitely worth learning the “secrets” to an effective PPC campaign.
Why stick with just one method of marketing your website when you can reach all corners of the world by doing it all? Sure, it’s work – but when you experience the results, you’ll feel it was worth the time and effort spent.