Whether your business caters to those in your local area or is national or even global, social media marketing should be a component of your online marketing campaign. Not only can you engage with potential and existing customers as well as colleagues and influential people in your industry in a direct manner, social media helps make your SEO efforts even stronger. Are you taking advantage, or have you put off getting started in social media? Here are a few of the most important tips for ensuring your campaigns are successful.
- Don’t use it as a “dumping ground”. What we mean by that is so many businesses use Facebook, Twitter and other platforms to simply feed blog posts into their pages, but never engage with their fans or followers. Social media is all about interacting with real people! Get involved in the discussions, bring in content from other sources besides your blog.
- It’s not a set-it-and-forget-it deal. To be successful with social media, time is required. It’s important that you not only build relationships with your target audience, customers and others in your industry, but that you nurture those relationships. Nothing on the internet comes without a cost, whether that cost is time or money. Sure, some aspects of social media are automated, but you should be there for a small amount of time each day to answer questions, share your thoughts and show that there really is a “human” side of your business.
- Customer service issues can be a good thing! Naturally, we most often think of customer services or negative publicity as a “bad” thing, but with social media you have the perfect opportunity to turn things around. Suppose someone says something negative about your company/product/service, or a customer has an issue. By paying attention, you can show just how dedicated you really are to your customers, and to protecting your brand. You can bet your followers are watching – and that your response or how you handle the situation can make a great impression on them.
Additionally, always keep in mind that it’s about relationships and growing trust in your brand/business, not about bombing your audience with constant sales tactics and promotions. Sure, you can promote your company and products – but focus primarily on engaging and building relationships.