PPC Management Services, Enterprise PPC and Mobile PPC Services.

Pay-Per-Click advertising is one of the fastest and most powerful ways to drive targeted traffic to your website. But there is a WARNING!…

It’s also the fastest way to lose a tremendous amount of money if you are not extremely careful. Our team is certified in Google Adwords, Google AdSense and Google Analytics including Mobile PPC and Mobile SEO Services. E.B.B. Interactive is a leading Atlanta PPC Management Services Company + Honolulu PPC Management Services Firm ready to help your organization increase profit and enhance brand awareness. Our senior search marketing team consults with small businesses and large enterprise corporations nationwide. We love to work with companies that require Enterprise PPC Management Services considering we have our own proprietary PPC management software for large scale ad distribution and tracking. It works in conjunction with other traditional PPC ad campaign tracking software including Google and Bing.

What is PPC Advertising? A PPC Training review.

• PPC refers to a form of online advertising in which a person pays each time someone clicks on an ad that they have placed on a search engine display page. ( Google, Bing or Yahoo ) Once the ad is clicked, it takes the potential customer to your website. Pay-Per-Click is insanely effective if you understand how to use it.
• This form of advertising is like being at an auction and if you’re willing to bid higher on a keyword you will typically win the bid (many variables apply). If you win the bid your ad will rank higher in the display of ads on page one of a SERP (Search Engine Results Page). A person searching your advertised topic in a browser will be displayed your ad after typing in the keyword or keyword phrase you chose when building your ad. The person who did the search can now see your ad and has the Option to Click it. Thus the term Pay-Per-Click. Note: This is a simplified example of a very complex topic. Our team offers detailed training on PPC advertising for those who want to become more knowledgeable.
• PPC is famous for one reason. You ONLY PAY when someone clicks on your ad. How’s that for targeted marketing? Google is worth billions of dollars because of this technology.
• Don’t confuse the Google Content Network with the Google Display Network. Pay Per Click standard text ads are part of the Content Network and part of the Google AdWords program. Google Adsense or display advertising (banners, video, etc.) is another type of online advertising. E.B.B. Interactive is certified to manage both the content network and the display network for your organization.
• Mobile Pay-Per-Click advertising is becoming extremely popular. Everyone is going mobile and so is the online marketing. Let our certified paid search marketing team show you how affective the mobile content and mobile display networks can be for your business.
• Recently Google announced Local Pay-Per-Click advertising which is tied directly to Google Places. Google Places, formerly Google Maps, is a powerful way to geo target your marketing. With Local PPC advertising campaigns you can further enhance your geographically targeted ads.

Let the E.B.B. Interactive search marketing team design a high conversion PPC campaign that is laser targeted for your business. See why our team is truly different from the competition. We only handle a limited number of new PPC campaigns per month and it’s not because we are under staffed. Our certified Adwords team live and breath data analysis and raise the bar on what is considered acceptable best practices in the field of paid search advertising. Our passion for the industry comes out in your online advertising campaigns. Most of our PPC clients have been with us for over two years with consistent ads running.

E.B.B. Interactive – A top rated Atlanta PPC Management Company.

The Advertiser: “Pay-Per-Click Advertising Package”

• Complete PPC Management Services begin with an in-depth keyword analysis of your corporate website and a full keyword analysis of your competitors websites. Data is researched and divided into targeted categories for phase one of the PPC Strategy Campaign.
• Remember it is easy to lose money with PPC advertising without extensive training. Every campaign is constantly evolving and it requires trained eyes to analyze the data. The setup process is complex.
• Keyword research is performed at a scientific level to ensure we target only search terms that are specific to your business. We only bid on the most relative keyword phrases during phase one of the campaign.
• Our professional Ad Copy writers will get effective results when creating your PPC ads. If the written words in the ad do not get the attention of the person using the search engine, the ad will not be clicked. This is an art.
• Our web developers have built large-scale dynamic keyword insertion software for those companies that need this capability. It allows for widespread insertion of keywords on a single ad. You can split test results and gain a much more granular set of data for analysis.
• Extensive negative keyword research is done to prevent non-relevant clicks. This research is often not done or done incorrectly by other firms and we give you the .CSV file when the campaign is completed. For every keyword there are usually dozens if not hundreds of negative keywords. Don’t be fooled by PPC services companies that don’t do their homework or you are wasting your ad budget on internet users who are clicking on your ad looking for something you’re not selling. Not good! PPC firms like to glaze over this step because it is very time consuming even for Google Adwords certified professionals.
• Keyword Bidding is a specialized process that requires a PPC technical scientist in addition to a psychologist in the art of paid search bidding strategies. Bidding on keywords correctly is as much of an art as it is a science.
• Contextual Advertising is the game of getting your ad on the correct websites that are relevant to your cause. Our team specializes in placing text or banner ads on high quality websites and blogs that will help your organization get better brand recognition and increase sales.
• Paid Search Ads or Sponsored Search Ads are the actual PPC ads that show up on the top or right hand site of the Search Engine Results Page (SERP). Traditional text based ads such as these are by far the most popular for Google and Bing.
• Website Analytics is a powerful tool that allows professional PPC management firms the ability to track, adjust and test series of keywords and keyword phrases on your website so we can come up with a winning formula. Almost 100% of the time a combination of tested SEO strategies and website analytics create the highest ROI campaigns.
• Landing Pages, if they are being used, are optimized for relevancy to the ad copy of the ad itself.
• Testing and split testing of ads, landing pages and of the website itself are an integral part of the continuous cycle.

Our team is Google certified for Adwords , Adsense, and Google Analytics.

A must have for anyone who touches a PPC campaign.

or call us today at: 808.629.9471   |   770.975.0024   |   877.323.0661 (Ext. 203)

* If you are on a limited budget, SEO strategies are the smartest path for your organization.