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5 Principles Of Effective (And Smart) Content Marketing

May 16, 2012
5 Principles Of Content Marketing

Content marketing is one of the most effective ways to put your business in front of your target audience – and it’s great for SEO! Even though, over past years, many marketers have forgotten that “content is king,” it still is, perhaps today more than ever. One BIG rule of content marketing: don’t write any [...]

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High Quality Content: SEO Strategy That Converts Traffic Into Customers

May 15, 2012
High Quality SEO Content

While getting targeted traffic is one of the biggest problems many businesses face, converting that traffic into customers can be just as tough. At E.B.B. Interactive, we know that high quality content is essential for increasing conversion rates. With Google placing more importance on user experience for ranking websites today, it’s more important than ever [...]

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The Huge (Positive) Impact Of Blogging On SEO Campaigns

May 14, 2012
Blogging and SEO

Many companies still have yet to implement blogging into their SEO strategy, and fail to realize the positive impact a blog can have on their brand, traffic and overall success. The fact is, blogging is an extremely powerful SEO tool that can accomplish many things, including: Increasing the volume of targeted traffic coming to your [...]

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Are You Using Deep Linking Tactics In Your SEO Strategy? You Should Be

May 9, 2012
Deep Linking Strategies

It’s common for most people to send most of their traffic to the home page of their website – but is it smart? Maybe not. Most SEO companies know the importance of ‘deep linking‘, for example linking internal pages to other internal pages, getting other relevant sites to link to internal pages, etc. However, they [...]

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5 Compelling Reasons To Include Content Marketing In Your Strategy

May 6, 2012
5 Reasons For Content Marketing

Are your marketing efforts focused primarily on on-page SEO and building quality incoming links? Sure, basic SEO is critical for online success, but content marketing is a cost-effective way to increase visibility, build your brand, and gain trust as an “authority” in your niche or industry. If you aren’t really clear about the benefits of [...]

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Is Your Website Design “SEO Friendly”?

May 3, 2012
SEO and Web Design

Many people who do not specialize in SEO, web design or any other aspect of online marketing and promotion do not realize that the design of their website can actually impact SEO, or search engine optimization. While you may know enough to know that proper keyword placement is essential, that may be all you really [...]

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What Role Does Social Media Play In Online Marketing?

May 2, 2012
Social Media and Online Marketing

For years, companies have achieved visibility online mostly by relying on SEO tactics. While good search engine optimization is still critical in reaching your target audience, social media is fast becoming essential in building brand recognition and higher search engine ranking. Unfortunately for those companies who have been around for awhile, many wonder what the [...]

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Tracking Your Success Through SEO Metrics

April 27, 2012
SEO Metrics

Is your website getting more traffic for specific keywords than it once did, or less? Are you ranking higher in the search engines organically, or has your website’s rank dropped? In order to achieve more visibility and success online, there are a few SEO metrics you should be measuring on a regular basis. If you [...]

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Diversify Your Online Marketing With These 5 Tips

April 26, 2012
Diversify Your Online Marketing

If you’re visible at all online, no doubt you’re using a few online marketing tactics to put your offer in front of your target audience. You may be implementing organic SEO strategies, content marketing, participating in forums, even engaging in social media marketing. What else can you do to increase your visibility online and climb [...]

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Link Building – An Essential “Building Block” For Effective SEO

April 24, 2012
Link Building and SEO

SEO has changed, and we believe for the better. No longer can websites rank highly in the search engine results based primarily on keyword-stuffed content. Sure, keywords are still essential; without them, humans or search engines wouldn’t find your site. However, effective SEO campaigns today are based largely around quality content that is original and [...]

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Four Powerful SEO Boosting Essentials For Small Businesses

April 23, 2012
Boost Your SEO

In order for your small- to medium-sized business to be its most visible in the search engine results (meaning it shows up where your target audience will find you, near the top of the page), there are a few tactics you must implement. Today, you can’t simply build a website, then “set it and forget [...]

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SEO, Social & Other Tidbits You Need To Know About Online Marketing

April 13, 2012
Hawaii Online Marketing Services

No doubt implementing SEO (search engine optimization) techniques is essential for increasing visibility and obtaining higher search engine rankings – that’s a given. However, how does social media come into the mix? What about PPC ads? Are they still popular today? Building relationships, building your brand and putting your offer in front of your target [...]

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