Today, we live in a mobile world – yes, it’s true! Nearly everyone on the planet (or in the U.S., anyway) can access the world wherever they are, thanks to mobile devices and some amazing apps. Whether tucked in a purse or pocket, people carry what are essentially computers around with them wherever they go. So, what’s our population doing with all of the mobile conveniences right at our fingertips?
Entertaining themselves, taking pictures, playing games, engaging on social media sites like Facebook and Twitter, browsing the web, looking for information, shopping. Shall we say more? This is why it’s so important for your business to be accessible to mobile users.
Here are a few fun (and interesting) facts you’ll enjoy:
Of those who own Smartphones (which is 44% of those in the U.S.), 66% of them access the internet at least once every day.
94% of Smartphone owners use their phones to search for local information.
96% of smartphone users have researched information about a product or service online (does this hit your marketing button?)
How will brick and mortar stores fare over time? Research reveals that mobile devices are being heavily used to browse products and compare prices found online with what those same products cost in-store.
Could HTML5 be a threat to the app market? Mobile users are still browsing the web as much as ever before The interesting thing is, as Smartphones and tablets get more affordable, more people buy them – which means even more browsers. Because data can often be hard to interpret on a mobile phone, it’s debatable which is more popular, web browsing or apps. The jury is still out on whether the app market may be in jeopardy from web-based apps in HTML5.
What’s eating up our population’s time? We all know that mobile device users enjoy their news and weather – and don’t forget games! Studies show that apps are being used more today than ever before, as mobile users consume media on their Smartphones and participate on social networks like Twitter. In fact, according to Twitter, a full 55% of users now access the site using mobile devices rather than PCs or desktop computers.
Now that you’ve digested all of these fun little facts, are you delivering value to your potential customers while they’re on the go? It’s easy to see where the world is going, and time to take your business in the same direction.