Facebook business pages, formerly known as “Facebook fan pages”, offer huge opportunities for your business. Today, social media is huge; with more than 900 million users and counting, it’s easy to understand why your company should be involved with social networking platforms, particularly Facebook. Regardless of whether you have a traditional website, you may want to consider the advantages of a Facebook business page for your business! Here’s why:
96% of adults in the U.S. who use social networks use this social networking giant, according to a 2011 report published by Forrester Research. This means that you can put your business in front of thousands, or perhaps even millions, of potential customers.
Just like a traditional website, a Facebook business page can be found by search engines. Events, photos, links, videos – all content is indexed by Google, Bing and other search engines.
Custom URLs make it easy for your fans/customers to share your link, and they’re easy to remember. Your URL can be customized to your business name – www.facebook.com/YourBusinessName. You also have the option of creating a URL that is keyword descriptive as well.
Analyzing and measuring your efforts is easy. Because this social networking giant provides analytics, known as “insights”, you can measure the results of your efforts to see what’s working and what you may need to change.
Expand beyond the personal. Let’s face it; if you have a personal page, it’s doubtful that your friends and relatives are that interested in your business. A business page allows you to expand beyond this circle and get “likes” from those who are genuinely interested in your company, products and services.
On any given day, there are approximately 400 million users who log in to the site. This means that you have a far greater reach than with any other form of advertising.
Because these pages are public, anyone can access them. A potential customer does not have to be a member of Facebook in order to access your pages.
Customers and potential customers feel connected to you, because they can interact with you directly. Whereas with a traditional website a customer would need to use your “contact form” or email you, Facebook business pages make it possible for people to connect with you on a more personal level.
These are just a few of the key benefits of having a Facebook business page! Does your company have a presence on Facebook? Unless you just want to ignore the incredible opportunities this creates for your business, it’s something that you simply cannot put off any longer.
Interested in kicking off a social media marketing campaign for your business? Not sure what you’re doing? Don’t have the time? E.B.B. Interactive is a full service social media marketing agency that can help your company get on the social train! Call 877.323.0661 to find out more about our social media packages.