SEO and keywords are two essential components of a great corporate website, but that’s not all you should consider if you want your corporation to enjoy a successful online presence. When it comes right down to it, website design should be implemented primarily with the client in mind; after all, your goal is to keep your visitor on your site and achieve a high conversion rate.
The following 3 mistakes should be avoided in your corporate web design:
Copy that’s boring and/or stuffed with keywords. Sure, you need a few keywords sprinkled in here and there – but your primary focus should be providing your reader with solutions, and to demonstrate how or why your product/service is different from the rest. Your visitor doesn’t want to know your life history, and doesn’t care. People want to know what you can do for them, so get straight to the point and keep it as simple as possible.
Unattractive color schemes. The right color scheme helps send the right message; it gets your targeted audience in the “right frame of mind” for what you want them to feel. For example, bright yellow, orange and lime green are energetic colors, ideal for corporations that sell energy drinks or supplements. Blue shades are relaxing and calm. Make sure your color scheme enhances your professional design, and that colors complement each other. Using a dozen different colors that clash will not only annoy your readers, but shed an unprofessional light on your company.
Confusing page structure. Nothing is more irritating than a website that looks confusing or complicated! Dozens of boxes that are scattered randomly on the page, or navigation that isn’t readily apparent are big no-no’s in corporate website design. Your pages should be organized, clean, and neat, making it easy for visitors to navigate and quickly find the information they’re looking for.
There are many elements of website design that give your site a professional look and effectively promote your brand, from color schemes and slogans to logos and great content. If you’re looking for exceptional corporate website design, be sure to avoid these mistakes – it could cost you in more ways than one.
E.B.B. Interactive offers corporate web designs services nationwide. We pride ourselves on our transparent packages. With us, you get exactly what we tell you. Want a truly customized corporate web design at competitive pricing? Call 877-323-0661 to get started!