Article marketing is one of the top free methods of increasing targeted traffic, building authority in your industry, and improving search engine rankings. While some marketers think of this strategy as simply writing articles and submitting them to top article directories, it’s really much more than that.
Article marketing involves writing unique, compelling content that can be placed on your own site, published on a blog or website relevant to your industry, or on article directories for syndication by other websites or owners of ezines (online magazines), newsletters, etc. What are the key benefits of writing articles for distribution?
5 key benefits of article marketing
Growth of your brand. Writing content is still one of the most important and effective tactics you can use in your overall marketing strategy. Because articles have a broad reach through syndication, you can reach a targeted audience around the world. Creating content on a professional level will increase awareness of your brand.
Increased targeted traffic. Because articles often come up in search engine results, they may be found instead of your website. When your content is syndicated there is usually an author bio at the end in which you will include a link back to your site. Readers of the article can click through to your website to learn more about your company/offer.
More exposure. Think about it; if your website is the only content you have online, how many people will see it? Because articles are distributed all over the web, you will enjoy far more exposure and reach thousands of potential new customers.
SEO benefits. Search engines LOVE content, particularly when it’s fresh and valuable. Placing articles on your own website essentially grows your online “real estate.” Distributing them across the web increases the number of inbound links coming from those sites that publish your article.
Build credibility. Articles are a great way to demonstrate your experience with and knowledge about your product, service or industry. When you have many articles online providing valuable information to readers, you can establish yourself as a credible expert in your industry.
This is just a short list – there are literally dozens of ways that articles can be used to grow your business exponentially! If article marketing isn’t part of your overall strategy, you’re missing out on some incredible benefits.